Whittard of Chelsea

Selling tea to China

Many brands face a trade-off between ease of setup and loss of brand control when working with a local Chinese ecommerce partner. Whittard’s were no different. The dilemma; how do you scale up effectively through their Tmall Partner (TP), while preserving a premium heritage experience?

Working closely with Whittard’s TP, we developed a content and influencer strategy to drive Tmall sales while building brand equity through social media. First things first, Whittard’s needed a localised brand identity that would help it stand out in China’s crowded tea market. Working within global brand guidelines, we set about creating a quirkily modern but quintessentially British identity around which to base our content.

2 Rs
10k Followers in Three Months
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