Whittard of Chelsea
Selling tea to China
Many brands face a trade-off between ease of setup and loss of brand control when working with a local Chinese ecommerce partner. Whittard’s were no different. The dilemma; how do you scale up effectively through their Tmall Partner (TP), while preserving a premium heritage experience?
Working closely with Whittard’s TP, we developed a content and influencer strategy to drive Tmall sales while building brand equity through social media. First things first, Whittard’s needed a localised brand identity that would help it stand out in China’s crowded tea market. Working within global brand guidelines, we set about creating a quirkily modern but quintessentially British identity around which to base our content.
Book a Consultation
Schedule a call or face-to-face meeting with one of our market experts to discuss your needs in-depth.Book now
Reach out for more information on how we can help you enter and scale up in the Chinese market.Call us Email us
Join our mailing list
Subscribe for the latest updates on China's fast-moving digital and eCommerce space.
Where Social Meets Sales
Get the most out of your content through the power of social commerce