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Kiddylicious

End-to-end China Digital Strategy

After successfully launching on Tmall, baby snack brand Kiddylicious were hungry for the next step in their China journey. The problem they faced was a typical one; how do you give your Chinese distributor the freedom to scale, while retaining crucial control over your brand story, margins and data?

We went back to basics for this one, commissioning focus groups and expert interviews to better understand how Kiddylicious could stand out in the competitive mother and baby space. A localised brand identity and content strategy followed, along with social media launch and influencer campaigns to drive traffic. Daily communication between Kiddylicious, their Chinese partner and us are key.

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