Iteration:
Tong-Mobile-Background-WEB

Clients

成功案例

GO BACK

Huda Beauty

Becoming an influencer in China

Named the World’s Most Influential Beauty Blogger by The New York Times, Huda Kattan’s face is a familiar one for a whole generation of cosmetics users. Keen to break through the Great Firewall and extend her blogging and retail empire into the Chinese market, Huda appointed us as sole China agency responsible for everything from content production to social media management and ecommerce strategy. The goal; establish Huda as a Chinese social media influencer in her own right.

Beyond the basics such as Weibo and WeChat, we knew the secret to Huda’s success was going to be in the power of relative newcomer, Little Red Book. Building an effective presence here would allow Huda to steal a march on more established players. Another key challenge was how to localise Huda’s video content and product selection for Chinese tastes. Free product giveaways and detailed data analysis have kept our efforts focused.

1
2
Ezgif 4 D2Fae6Bd0Ea5
15m Impressions in 6 months
4

Let's Chat...

Book a Consultation

Schedule a call or face-to-face meeting with one of our market experts to discuss your needs in-depth.

Book now

Let's Chat

Reach out for more information on how we can help you enter and scale up in the Chinese market.

Call us Email us

Join our mailing list

Subscribe for the latest updates on China's fast-moving digital and eCommerce space.

By signing up you agree to our Terms and Conditions

Where Social Meets Sales

Get the most out of your content through the power of social commerce

WeCommerce dashboard on mobile phone screen