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Aspinal of London

Immersive Luxury

Ahead of Aspinal’s new collection launch in collaboration with designer Giles Deacon, we set about designing and building an immersive H5 campaign with the goal of driving sales online and in-store.

Launched at London Fashion Week, our interactive WeChat quiz matched followers up with the characters of each of Giles’ designs. A range of fashion influencers closely aligned with each of the bags’ personalities drove awareness of the campaign through beautiful imagery and product reviews.

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