GENERATE CONNECTIONS AND RESULTS
China’s fast-paced digital landscape hosts a variety of platforms and technologies to deliver against different objectives of the marketing funnel. As we enter a new era for digital, scale doesn’t always guarantee success. Informed by consumer insights, we architect more intelligent ways to leverage media and partnerships to drive effectiveness.
Hyper-attuned to opinion leaders, tastemakers and voices of authority, we understand influence is key in this insulated market. Through multi-layer activations, campaigns build brand cachet and credibility prioritising engagement, conversation and advocacy with powerful audiences, communities and collaborators.