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China is many faces and many groups at home and abroad. In a fast moving economy, the attitudes and behaviours between each vary greatly depending on a multitude of factors. We drive better understanding of current and future consumers through quantitative and qualitative research methodologies, identifying targets and market opportunities through trend tracking and real-time insights.

Strategy services translate Insights into actionable goals and frameworks. From market entry planning to devising propositions, platforms and products, our work is informed by shifts and patterns from consumer, cultural and economic drivers across many sectors.

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