Our Blog



Events: China Breakfast Briefings

At TONG, we run a series of monthly China Breakfast Briefings in London surrounding a particular industry or topic in Chinese retail that has caught our attention.

Past events have included Chinese shopping holidays, cultural sensitivities, and more.

Our June breakfast briefing about Chinese shopping holidays beyond Singles’ Day was featured on China retail and luxury newspaper Jing Daily, you can read more about it here. After a break in the summer, our September edition focused on upcoming trends in Chinese consumer behaviour including KOCs (Key Opinion Consumers), millennial spending power and the female economy. You can read the full scoop here and here.

Stay up to date with the latest insights for your brand in our monthly breakfast briefings
Stay up to date with the latest insights for your brand in our monthly breakfast briefings

We are proud to offer a boutique agency service and a smoother market entry process for brands. Our market expertise and our dedicated team of multilingual Chinese experts work help you navigate your brand’s journey and understand your brand’s potential in China.

Further Reading

What We Do

Our Services

Let's Chat...

Email Us
Related Posts

Low-Hanging Fruit: Engaging Chinese Consumers in the UK

Capturing The Male Beauty Market In China

Let's Chat...

Book a Consultation

Schedule a call or face-to-face meeting with one of our market experts to discuss your needs in-depth.

Book now

Let's Chat

Reach out for more information on how we can help you enter and scale up in the Chinese market.

Call us Email us

Join our mailing list

Subscribe for the latest updates on China's fast-moving digital and eCommerce space.

By signing up you agree to our Terms and Conditions

Where Social Meets Sales

Get the most out of your content through the power of social commerce

WeCommerce dashboard on mobile phone screen