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About Us

团队介绍

The Chinese character TONG means to connect, inform, communicate, understand and make clear.

Through award-winning consumer intelligence, strategy and creative services and access to our proprietary social commerce platform, we position brands with China’s new generation of consumers and tastemakers.

Our Founders

Adam Knight

艾丹

Cofounder

Adam

Adam heads up TONG’s commercial and consultancy arms focusing on insights, market entry strategies and ongoing brand advisory. As a regular on industry and academic circuits for China-Britain cross-commerce, his keynotes have spanned across the UK, US, Europe, Russia, China and Hong Kong. Fascinated by people, cultures and digital he continues to contribute for a range of publications on the subject of internet governance in China. With a first class degree in Chinese Studies from the University of Oxford and an MSc in Social Science of the Internet, he is currently undertaking a PhD in Chinese Studies to further his practice.

艾丹

James Campbell

甘吉

Cofounder

James

James leads TONG’s creative agency and proprietary social commerce platform, producing and implementing Chinese consumer strategies and activations for brands across various sectors. Having developed a market leading ecommerce solution and launched hundreds of digital campaigns, James champions technological innovation, inspiring organisations such as China Britain Business Council, Department of International Trade and Scottish Enterprise. Outside of the office, James enjoys digital downtime in the form of climbing, sailing and skiing. He holds a degree in Chinese Studies from the University of Oxford and studied at Peking University whilst living in China.

甘吉

Our Team

TONG is a team of bilingual experts bringing insights, inspiration and ideas from both sides of the world.

We are driven by research, innovation and a passion for Chinese consumer culture. Our work involves surfacing unseen attitudes and behaviors, tracking emerging trends and harnessing market shifts in order to push into new creative and digital frontiers.

团队介绍

Jenny Zhang

张昕

Strategy Director

Jenny Zhang

张昕

Amelia Wright

特米莉

Marketing Executive

Amelia W

特米莉

Rebecca Miller

米小鹿

Commercial Lead

Rebecca

米小鹿

Radhiyyah Phillips

冯丽亚

Commercial Manager

Radhiyyah

冯丽亚

Weiduo Chen

陈卫朵

Senior Activation Manager

Weiduo

陈卫朵

Laura Deng

邓佩雯

Senior Activation Manager

Laura

邓佩雯

Boer Zhu

朱波尔

Activation Manager

Boer Zhu

朱波尔

Qi Lyu

吕琦

Activation Manager

QI

吕琦

Noah Zhang

张旭杰

Activation Executive

Noah1

张旭杰

Yue Li

李玥

Media Manager

MG 17511

李玥

Gabriel Nicklin

老盖

Senior Client Engagement Manager

Gabriel Image Edit

老盖

Stefan Harvey

思特饭

Client Engagement Manager

Stefan

思特饭

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Where Social Meets Sales

Harness your brand potential through the power of social commerce

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