Our name incorporates all that we stand for.
Tong means to connect, inform, communicate, understand and make clear.
It also describes something that is open, logical, coherent and workable.
We like to think our work reflects all of these qualities and more.


Our team.

Adam Knight and James Campbell co-founded Tong Digital in 2014 having met at the University of Oxford while studying Chinese.

They’ve lived and worked in China and have travelled extensively across the country. Both Adam and James are invited regularly to speak about their experiences and insights into the market at industry events around the world.

They head up a team of bilingual marketing, communications and eCommerce experts with a wealth of experience delivering successful market entry strategies for foreign brands in China.

Working with Tong.

When you choose Tong Digital, you will be working with people who are:


Working with your brand identity, we’ll create work that’s beautiful, engaging and relevant to the Chinese market.


We base everything we do on insights that emerge from qualitative and quantitative data and analytics produced in China.


The closer we can work with your existing marketing teams, the more effective we’ll be at extending your reach across China.


You’ll get real data, bilingual copy and regular reports from us – this means you’ll enjoy an open, honest and healthy relationship with Tong Digital.

Find out how Tong can help your brand