LOCAL CONTENT FOR A GLOBAL CHINA
WE ARE TONG
...a leading digital marketing agency at the forefront of branding, communication and technology services in China. Our wholly bilingual cross-cultural team strives to bring innovation and analysis to Chinese digital marketing, PR and online strategy. Our insight-driven approach combines an in-depth research of the Chinese market with creativity to produce world-class results.
Find out how your brand could benefit.
WHAT’S IN A NAME?
Our name incorporates all that we stand for.
Tong means to connect, inform, communicate, understand and make clear.
It also describes something that is open, logical, coherent and workable.
We like to think our work reflects all of these qualities and more.
Social media marketing offers the simplest and most effective way of reaching the Chinese consumer. Chinese people are an inherently social group, trusting their peers for purchasing advice much more than their Western counterparts do. Optimising a brand’s presence on Chinese social media brings it into direct contact with its market, providing the opportunity to establish brand awareness and loyalty whilst gathering valuable feedback and demographic analysis.
With our fingers on contemporary China’s pulse, we know exactly how to optimise our clients’ reach in one of the world’s most important yet crowded marketing scenes.
OUR QUICK GUIDE TO CHINESE SOCIAL MEDIA
With around 500 million users this social networking website similar to Twitter is one of the most popular in China. Users post ‘microblogs’ of up to 140 characters, roughly 110 English words, allowing for deeper discussions than its Western equivalent.
This vibrant social networking service is a combination of Whatsapp and Facebook. It currently has over 600 million monthly active users. 95% of its users currently post from mobile devices, making it a key place to engage Chinese consumers.
With the likes of Facebook, Twitter and Youtube banned in China, the domestic social media scene has proved incredibly dynamic. Dozens of networking sites have come and gone. We’re always on the look out for the next big thing. Watch this space.